Desai Modular Kitchens: 60% Lower Cost Per Lead with Strategic Google Ads
A data-driven Google Ads transformation that doubled conversions while slashing cost per lead for a modular kitchen manufacturer.
60% reduction in cost per lead (from Rs. 2,500 to Rs. 950)
200% increase in conversion rate (from 0.8% to 2.4%)
450% return on ad spend
Desai Modular Kitchens Pvt. Ltd.
Modular Kitchen Companies
Google Ads & Performance Marketing
Bharat Digital Marketing Company
The Challenge
Desai Modular Kitchens was spending heavily on Google Ads but seeing poor returns. Their cost per lead was extremely high at Rs. 2,500+, their conversion rate was below 1%, and they were wasting budget on broad, unqualified clicks. They needed a complete overhaul of their PPC strategy to achieve sustainable, profitable growth.
Our Solution
We completely restructured their Google Ads account: comprehensive keyword analysis to identify high-intent, low-competition keywords, ad copy overhaul with compelling unique selling propositions, landing page redesign with clear CTAs and social proof, conversion tracking implementation with Google Tag Manager, audience segmentation and remarketing campaigns, A/B testing of ad variations, landing pages, and bidding strategies, and automated bid adjustments based on performance data.
Results
“The team at Bharat Digital built us a stunning website and executed a Google Ads strategy that reduced our cost per lead by 60% while doubling our conversion rate. They truly understand how to generate ROI for businesses in the interior space.”
Vikram Desai
CEO, Desai Modular Kitchens Pvt. Ltd.
Ready to Achieve Results Like These?
Let us create a customized digital marketing strategy for your business.